Client: Ingka Centres
Name: Moments you can’t click and collect
The real memories can’t be added to cart
From Älmhult to Beijing, Ingka Centres brings people together in shopping centres around the world. Our challenge was to find one creative idea that could do the same - across markets, cultures and channels.
Today, almost anything can come to you by ordering it online. Clothes. Food. Furniture. A whole world, delivered without leaving the sofa. So why do we still choose to go somewhere? Because the best part of shopping was never just the shopping.
It’s bumping into someone you know. Trying on something you never would have searched for. Getting a second opinion. Staying for lunch. Finding the thing you didn’t know you wanted.Small, spontaneous moments that can’t be added to a basket or delivered to your door.
Moments You Can’t Click And Collect turns that truth into a global creative platform - celebrating all the things you only get when you actually go out and experience them.
You came looking for a jacket. Somewhere along the way, there was coffee. A terrible dress. A very honest second opinion. Something you never would have searched for. And that little look in the mirror when you suddenly see yourself differently. You leave with a bag in your hand. But that was never really the best part.
